Landing pages are critical to any online advertising efforts—but what are they, exactly? Put most basically, landing pages are finely-honed online assets that are meant to do one thing, and that’s to convert. A good landing page is simple and focused, highlighting a specific offer you’re making to your customers and clients—and coaxing them to take you up on it.
Landing pages are important because they allow you to strategically guide your prospects down the sales funnel, focusing their attention on a single product, service, or offer. Because of this level of intense focus, landing pages are commonly used in conjunction with online ads, such as PPC. When you get a click-through from an online ad, you want to send the consumer directly to a page that lines up with what your ad copy promised them. That’s where landing pages come into play.
Landing Page Optimization Best Practices
Digital Advertiser is happy to offer a range of services in landing page development—including:
- Landing page design
- Landing page optimization
- Landing page consultation
Our aim? To create landing pages that work in conjunction with your broader online marketing strategy, and to get the kind of conversion rates you’re looking for.
Digital Advertiser has years of experience, access to the most up-to-date landing page strategies, and robust reporting systems to ensure ROI. We encourage you to contact us today to ask us how we can assist with your landing page optimization.