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The Top 6 Affiliate Marketing Trends of 2017

The Top 6 Affiliate Marketing Trends of 2017

Affiliate marketing is one of the oldest forms of online outreach and commerce—and in recent years, it has only grown in its prevalence and its legitimacy. Now more mainstream than ever, affiliate marketing holds many possible solutions for businesses of all kinds—but accessing those solutions requires you to leverage affiliate marketing effectively. Part of that […]

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The Marketer of the Future Must Be Balanced, Data-Driven

The Marketer of the Future Must Be Balanced, Data-Driven

When hiring a new member for your marketing team—from the CMO on down—it’s important to consider not only the skill sets that are necessary today but the ones most likely to be in demand tomorrow, next week, even years down the road. That’s because marketing is incredibly fluid, changing quickly and constantly; the ongoing success […]

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What is Online Reputation Management?

What people say about you matters. What people say about your business matters. And what people read about your business on the Internet matters greatly. These things matter for reasons beyond personal vanity. They matter because they can actually impact your bottom line. When consumers need information to help inform their next big purchase, they […]

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